The 5 W’s of WiseStats db

Reprinted from the Bet Smart Media blog

Yesterday I proclaimed this to be “The Week of WiseStats db” as Bet Smart Media gears up for the start of the 2011 MLB season this Thursday, which also happens to be the day we launch WiseStats db in closed beta. WiseStats db has been baking in the oven for 3 months, and we’re pumped to finally show sports fans like you what this innovative statistics engine is all about and why it will become a key weapon in your arsenal!

What?
WiseStats db is a probability engine that allows you determine how likely your favorite sports team is to win any given game. It does this by looking at different conditions that exist in an upcoming game that your team is playing, and then evaluating how well your team has performed historically under the same game conditions. It is based on the fundamental principle that says past performance is the best indicator of future performance. If your team wins 82% of the time when they play on the road on a 2-game winning streak, then all else remaining equal, your team should win 82% of future games that are played under the same conditions.

Who?
Well, since WiseStats db is a probability engine that helps you determine how likely your favorite team is to win any given game, the people that will find it most useful are people that are trying to pick the winners. Put it this way – our company is called “Bet Smart” for a reason! WiseStats db was developed for people that bet on sports… if this is you, then you have to try WiseStats db. We guarantee that it’s unlike any tool you’ve ever used to help make betting decisions!

Why?
You probably haven’t used a horse-drawn carriage to get around town since the invention of the combustible engine. So why are you using raw statistics published in the newspaper to make betting decisions when there is innovative technology like WiseStats db available to do the analysis for you? It’s 2011, and it’s time that you had a tool to make decisions supported by actual historical outcomes! WiseStats db is leading the ‘Sports Statistics 2.0′ revolution.

Where?
WiseStats db will be live at www.wisestatsdb.com. It will be launching in closed beta, which means that you need an invitation to check it out. Want an invitation? Don’t be shy! Just send us an email to request one at: invites@betsmartmedia.com. No skill-testing question required!

When?
WiseStats db launches in closed beta this Thursday, March 31. To begin with, you will be able to use WiseStats db to evaluate teams and games in Major League Baseball. Throughout 2011, we will add support for new leagues as new seasons begin, with a focus on North America to start: MLB, NFL, NBA, NHL, NCAA Football, and NCAA Basketball. And yes, we’re already looking at expanding our reach outside of North American leagues with the addition of soccer (errr, football)!

How?
Like the letter ‘y’ is to English vowels, we’ve snuck in ‘how’ to the 5 W’s, as in: “How does WiseStats db work?”

1. Define: With the easy-to-use interface, define your team’s game conditions to create a “game scenario”. WiseStats db will find all of the historical games your team has played in the that game scenario (back to 2005).

2. Review: Not only will WiseStats db show you all the historical games your team has played in the game scenario, but it will automatically show you what your team’s win-loss record is for the games played, and calculate the amount of money you would have won/lost by betting the same amount of money on each game using the actual odds for each historical game! WiseStats db is the easiest way to find out how profitable different scenarios are.

3. Follow! Uncovered a profitable game scenario? Great! But what do you do with that information? With a single click, you can ‘follow’ game scenarios, and every time your team has an upcoming game where the conditions are present, WiseStats db will send you an email alert before the game starts so you can place your bet! NOWHERE ON THE INTERNET is anything this powerful available.

WiseStats db is an homage to Bet Smart Media’s mission to democratize the way people access and use sports statistics to help make decisions. We’re not interested in being just another provider of sports statistics. Instead, we’re here to shake things up and turn the world of sports statistics on its head — bet on that!

- Jesse